Call for Papers 2024 | Email: editor@ijace.org | ISSN: 2347-7687 | Google Scholar | WikiData | Impact Factor: 4.565

Abstract:


This paper seeks to analyze the effects of digital marketing on the performance of different players in the restaurant sector. Given the current climate where it is almost impossible to do any business without being seen online, it comes as no shock that more and more restaurants are employing digital marketing. This and other findings reveal how the use of the internet increases sales through social networks, search engines, email, academic institutions, and helps the audiences to get involved more. The paper also looks at mobile marketing and PPC campaigns as well as the difficulties that the restaurants face when trying to implement these techniques. Reviewing successful examples and measuring the effectiveness of digital marketing, the paper proves the need for digital marketing for the full market workings of the restaurants.

Keywords: Digital Marketing, Restaurant Industry, Competitiveness, Customer Engagement, Social Media, SEO, Mobile Marketing, PPC Campaigns, Online Presence, ROI.

Citation:


Brian Spencer (2024), Digital Marketing’s Impact on Restaurant Competitiveness. International Journal of Arts, Commerce & Education (IJACE), Volume: 01 Issue: 01, Pages: 07-17. https://www.ijace.org/papers/v1/i1/IJACEV1I10002.pdf